Monday, 29 October 2007

Volvo Cars Safety Seminar

A night at Heathrow before nipping over to Sweden tomorrow for Volvo Cars' Safety Seminar. Back in the seventies and eighties, if there was a single manufacturer whose name was synonymous with safety, it was Volvo. That link seems to have faded a bit since then; Mercedes, if anything a more important safety pioneer than Volvo, has probably been less shy than it was about its role in important advances, while, more recently, manufacturers such as Renault have established their own safety credentials through their success with the modern NCAP crash tests.

Perhaps Volvo wasn't too sad to lose some of its prominence in the area of passive safety as this was probably also associated in buyers' minds with less positive attributes such as tank-like styling and stodgy handling.

Now that Volvo may be on the block - I know no more than has appeared in the papers on this subject - perhaps it wants to put some of its expertise in this area in the window in order to increase its attractiveness to potential buyers.

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