I think Fiat has captured the spirit of the original very well with the new car but we're still no nearer knowing which precedent for retro models it will follow; will it be a flash in the pan like the New Beetle, or will it endure like the BMW Mini? I hope it succeeds, but it depends quite a lot on boring stuff like resale values and customer service, as well as the buzz generated by the new 500's excellent styling. This is a great chance for Fiat to build its market position - let's hope it doesn't mess it up.
1 comment:
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