Excellent service from Fiat's press department, which got this to me this morning after I contacted them about a booking for the 500 on Monday afternoon. Normally, our press car bookings involve a lead time of several weeks, so Fiat's performance was especially impressive given that the 500 is one of those cars everyone is trying to get their hands on at the moment. Although I'm quite booked up at the moment, I thought I'd better grab the chance to slot this one in when I could.
I haven't had a chance to drive this yet, but I'm sure that looks alone are going to carry the reinvented 500 a long way.
In styling terms, it's much more convincing than some other retro efforts such as the VW New Beetle and Chrysler PT Cruiser - in particular, Fiat has done well to keep the proportions and general look of the original 500 when the new car has a front-mounted engine instead of the rear engine of the old car.
Of course, the car Fiat will be hoping to emulate with the 500 isn't the New Beetle but the BMW MINI - that will be a tougher nut to crack but I think Fiat may be able to do it if the dealer back-up and so on is as good as the car.