Tuesday, 8 May 2007

Solihull Celebration

A brief visit to the Land Rover HQ at Solihull this morning. The occasion was the handing over of the four millionth Land Rover, a Discovery, to the Born Free Foundation in the person of Joanna Lumley.

Haven't got much to say about that really but the four million milestone did get me thinking. It took almost thirty years - from 1948 to 1976 - for Land Rover to build its first million vehicles. In the roughly comparable period since, the company has built another three million. And yet, back in 1976, with Land Rover mired in the wider mess of British Leyland, and little being spent on new models, it seemed very unlikely that the company would keep going for another three decades, let alone triple its production. Just goes to show that it's not all doom and gloom in the British motor industry.

No comments: